Posts Tagged ‘Market research’

By Sue Shekut, Owner, Working Well Massage, Licensed Massage Therapist, Certified Wellness Coach, ACSM Personal Trainer

Yet another study now shows that massage improves productivity, reduces absenteeism and reduces doctors visits due to injury/illness! Read more from The Open Press:

(OPENPRESS) January 21, 2010 — The manufacturing marketing research division of TR Cutler, Inc., (www.trcutlerinc.com) sponsored the national survey of more than one hundred U.S. manufacturers; all show that massage improved bottom line of employers. The study found that after twelve weeks, 269 employees who had once-weekly, 45-minute massages in the manufacturing workplace had dramatically better productivity, reduced absenteeism, included far fewer doctor visits, than a control group of 250 employees who did not receive the massage therapy. The massaged group experienced reduced stress and improved performance, while the control group did not.

Nearly three-fourths (74%) of manufacturing workers reported in a national survey that their job is very stressful. Stress is the leading cause of disability in the manufacturing workplace, costing employers billions of dollars a year in lost productivity and healthcare costs.

The results of regular massages at the workplace provides quantifiable and immediate results — the employees experience stress reduction and greater satisfaction with their jobs.

By triggering a stress free response there is an improvement in immune system function, which reduces absenteeism, one of the most measurable economic impacts on the manufacturing sector. In the national survey, absenteeism was reduced by more than 50% among those receiving weekly massages. The savings to the manufacturing organization was 1000% greater than the actual cost of the massages, which averaged less than $4000 per month.

Read the entire article at The Open Press here.

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