Posts Tagged ‘Wellness Club’

By Sue Shekut, Owner, Working Well Massage, Licensed Massage Therapist, Certified Wellness Coach, ACSM Personal Trainer

Can a business be TOO successful? How about two businesses? Sometimes they can be! In the case of Working Well Massage and the Whole Foods Wellness Club, being too successful in some areas made it a better idea to split our two businesses and focus on what we each do best.

On Sept 5, 2011, Working Well Massage expanded our massage business to offer table massages in the new Wellness Club in Whole Foods Market in Lincoln Park. We aligned with the Wellness Club to offer discounted massages to Wellness Club members and full price massages to non-wellness club members. Both Wellness Club leadership and WWM thought that the massage business would be very successful in the Wellness Club and that we would need the consultation room to provide table massages. However, we found that table massages were not as big of a draw to the Wellness Club as nutritional consultations turned out to be.  We also found that the WWM chair massages business was so successful on the main floor that there was less of a need for massage in the WC than we thought. Both the Wellness Club nutritional offerings and the chair massage offerings on the main floor resulted in few table massage clients in the Wellness Club and a greater need for the use of the consultation room for nutritional services.

At the same time, WWM resources were being stretched thin. A massage business can only survive financially if it has clients. WWM massage clients ended up preferring the affordable, accessible, walk in appointment at the WWM chair massage station to table massages in the Wellness Club upstairs. Trying to market both massage and fitness and nutrition was taxing the resources of both WWM and the WC and confusing WWM customers.

By Oct 12 2011, both Wellness Club leadership and WWM agreed that it made more sense and was a better business decision to close the table massage business. Instead Whole Foods Market decided to focus the Wellness Club more on nutritional offerings and fitness and channel massage clients to the already established and successful WWM chair massages booth near Express on the main floor.

I apologize for any inconvenience or confusion this rapid opening and shutting down of table massage services may have been to some of our clients. Working Well Massage continues to offer chair massages at the Lincoln Park Whole Foods Market. And the Wellness Club is focusing on nutrition and fitness in the balcony (mezzanine) upstairs!

Visit us in the WWM chair massage booth from Noon to 8p.m. Daily and receive your own relaxing chair massage.

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By Sue Shekut, Owner, Working Well Massage, Licensed Massage Therapist, Certified Wellness Coach, ACSM Personal Trainer

As part of my ongoing effort to let people know about the Wellness Club team at Whole Foods Market in Lincoln Park, I spoke with Heather Sulic, Wellness Club Team Leader and massage aficionado! I’ve been working with Heather closely these past few months and I must say, she really knows not only how to implement a good nutrition program, but also how to run a fun and active Wellness Club! Meet Heather and read more about her take on the Wellness Club and what is offered there.

Heather Sulic, Wellness Club Team Leader

1. Why did Whole Foods decide to open the Wellness Club at the Lincoln Park store?

We are piloting a Wellness Club in 5 stores throughout the U.S.  Lincoln Park was chosen because it’s a cutting edge store with a great space and loyal customer base.

2. Aside from nutrition classes, what other programs does the WC offer?

Our program offers everything you need for optimal wellness. In addition to nutrition, we educate members on lifestyle change and the psychology of eating habits.  Chef Katie will also teach you how to cook great-tasting healthy dishes. We also offer services to get you active and help you to slow down, whichever you need!  Each day we offer multiple fitness and yoga classes.  We also have massage on site–great for stress relief and pain management.  All of the classes are included in the membership and massage is offered at a discount for members, only $65 for one hour! And, members receive a 10% discount on about 4000 items throughout the store.
3. Can I take classes and get massages at the WC if I am not a WC member?

Yes, most of our services are available a la carte. Yoga classes are$15 a class for non-members, for example, and  massages for non-Wellness Club members are $80/hour.

5. Does the Wellness Club have a changing room?

Students can change their clothing to fitness gear in the men’s and women’s restrooms. For massages, clients can change in the massage room when the massage therapist steps out of the room before and after the massage.

6. I sweat a lot when I exercise. Does the Wellness Club have showers?

We don’t have showers or a locker room.  Our fitness classes are designed for increasing functional fitness-moving through a complete range of motion, building strength, working on core and stability.  We don’t offer cardio classes.  We do have a wide variety of fitness clubs in our local network though.  These businesses are offering discounts and free services for our members who’d like to get some sweating in too!

7. Where do I put my shoes, winter coat and stuff during yoga class at the WC?

Yes, we have cubbies for your shoes and a coat rack.

8. Do you have childcare at the Wellness Club? Some moms like to take fitness classes and get massages but have a toddler/baby etc.

We don’t have childcare services.  However, we will be featuring many classes that you can participate in with your child.  Cooking with Kids classes and Kids Movement classes will be starting soon.  And Kids Science Labs and Fantasy Kingdom, two kid friendly businesses nearby, would love to see your kids while you make use of our Wellness Club services.

9.  Is the WC program vegan?

The Wellness Club program is Plant Strong meaning we advocate eating predominantly whole or minimally processed plant foods.  However, we do have some meat and seafood items that are included in the discount program.

10. How do I get the 10% discount card? Is it free?

Membership includes unlimited classes (yes, yoga too!), discounts on massage onsite and discounts from local businesses in addition to the discount at Whole Foods Market.  For a limited time only memberships are available for a $1 start-up fee and only $49/month!

11. What could I expect from you as a coach to help me incorporate healthier eating into my current diet? How about fitness?

I’m really focused on finding out where you’re at now and what your goals are.  My job is to give you manageable steps to help you move from point A to point B with lots of stops along the way to celebrate successes.  When it comes to fitness, I’m passionate about explaining the “why” behind what you’re doing.  If you’re going to put the effort in, it makes sense to be getting the most bang for your buck.  Too often people spend a lot of time and energy at the gym and end up injured or discouraged because they don’t know how to work out properly. I want to help with that!

Who is Heather Sulic, Wellness Club Team Leader?

Heather has a degree in Secondary Education and has been teaching in various capacities throughout the 12 years that she has worked with Whole Foods Market.  She spent many years in Store Leadership and as a Human Resources Coordinator.  Heather is a Certified Personal Trainer and also holds a certification in Plant Based Nutrition from eCornell University.  Whether it’s one-on-one or in a classroom setting, Heather’s coaching focuses on thorough education and her goal is to help individuals excel in their healthy lifestyles.

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By Sue Shekut, Owner, Working Well Massage, Licensed Massage Therapist, Certified Wellness Coach, ACSM Personal Trainer

Where can you get unlimited yoga and fitness classes Chicago for $49 a month and $1 down? (Discount applies until November, 2011. Then the initial processing fee goes up.)

The Lincoln Park Wellness Club at the Whole Foods Market in Lincoln Park!

Whole Foods Market Wellness Club Yoga Room Equipment Awaits You In Lincoln Park

And how many yoga studios in Chicago also offer:

• Free cooking  and nutrition classes?

• A 10% discount on over 4000 items in the grocery store?

Last time I checked, none. And yes, I am a Wellness Club member. And happy to say I have already gotten discounts on my groceries, had several discounted massages and I am a  yoga  fan!

Stop by the Wellness Club at the Lincoln park Whole Foods Market at

1550 N. Kingsbury, Chicago, IL 60642

on the Mezzanine (Balcony) over the in store restaurants. You may just run into me there!

For more info, click here to go to the Wellness Club webpage.

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By Sue Shekut, Owner, Working Well Massage, Licensed Massage Therapist, Certified Wellness Coach, ACSM Personal Trainer

While I’ve been interviewing and setting up the new massage services at the Lincoln Park Wellness Club, I’ve been able to receive demo massages from a variety of talented massage therapists. And at the same time, I’ve been extremely aware of my own muscle issues and tension. As a massage therapist myself, I frequently feel my client’s tight muscles, work out muscle adhesions and try to educate them as best I can about proper body mechanics at work and how to stretch. But I myself find that, when times are stressful and my workload is intense, I don’t always have time to practice what I preach, exercise-wise. And that’s where massage therapy really saves me.

I don’t see massage therapy as a luxury these days. Without a few weekly chair massages and a table massage every other week, I would be in too much pain to function properly. When people tell me they can’t afford  a massage, I think, I can’t afford to NOT get a massage. Massage therapy is part of my wellness routine. Just like drinking water, getting enough rest and exercising as much as I can, time permitting. But why is massage so important to me and why do I promote massage, not just at my own Working Well Massage locations, but in general?

1. Massage therapy offers me a few minutes or an hour of time that is just for me. I don’t have to answer emails texts or phone calls. I don’t have to talk to the massage therapist if I don’t want to. My massage time is devoted to me and my wellbeing. The rest of the week I may be working hard, attending to my own clients but My massage time is just that MY time!

2. When I’ve been recovering from muscle injury or chronic tension, I can try to work out the muscle tension myself, but even for an experienced massage therapist, it’s tough to work my own neck and shoulders!

3.  For stress management, I can either hop a plane to somewhere warm and snorkel out in the ocean or I can go get a massage. Cheaper than a plane ticket, easier to do more frequently than a few times a year, and certainly less expensive!

4. I find that most massage therapists and certainly the ones I select to work at Working Well Massage locations, are warm, kind people. They care about my well being and my pain and they try to help me. I like my dentist too but even though he is super nice and tries not to hurt me, I don’t run to see him as often as I get a massage.

5. In our fast paced world, it’s s easy to lose touch with our physical bodies. I can spend hours in front of the computer and not move. I try not to but I know that many of my clients are in the same boat. When your job involves computer work, it’s difficult to get enough movement in during the day and it’s easier to forget that our bodies need movement and rest. On days I am computer bound, I tend to feel more muscle tension and even feel a little cranky. But within about 10 minutes of a good massage, my mood lifts, I feel less tension and I know I will feel much better at the end of my massage. And I do!

6. I am not an anti-Western medicine fanatic. I go to the doctor for my checkups, I get mammograms and take prescription drugs when needed. But I don’t tend to need a lot of prescription drugs.  Due to my relatively healthy living habits, most of my pain tends to come from allergies or muscle aches and pains. So instead of taking a pill every day or needing frequent medical care, I get regular massages to help me manage the aches and pains of an active aging body.

There are many other reasons I get regular massage, but enough about me!  What about you? Why do you receive massages? Tell us in your comments.

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Starting September 5, 2011, Working Well Massage is offering table massages in the new Wellness Club! And from Sept 5 to October 5 we have a special offer for our table massage clients. We are offering a free yoga class voucher to all our clients that book a one hour table massage! Yoga classes are held in the Wellness Club’s yoga room.

To book your next relaxing, therapeutic massage with Working Well Massage, call the Wellness Club 312-202-6444.

Working Well Massage Massages in the Wellness Club
Hours: Mon-Fri, 11am- 8pm, Sat-Sun, 9am-7pm
Location: Whole Foods Market Wellness Club
Mezzanine level
1550 N. Kingsbury (between North Avenue and Division Street)
Chicago, Illinois 60642

Free parking available in the garage, enter on Kingsbury.


Wellness Club Members: $65/hr massage
Non-Wellness Club Members: $80/hr massage

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By Sue Shekut, Owner, Working Well Massage, Licensed Massage Therapist, Certified Wellness Coach, ACSM Personal Trainer

On September 5th, Whole Foods Market® Wellness Club™ will be open for business! And Working Well™ Massage will being offering table massages for the first time in a Whole Foods Market® location!

Learn to eat food in new and exicting recipes!

What is the Wellness Club™ and Why Should I Join?

Confusion is often the biggest impediment to losing fat, decreasing risk of disease, and regaining general health and vitality. Americans are spending more money, time, and energy on their health than ever before, yet they are still getting sicker. It’s time has come to change this pattern and the Whole Foods Market® Wellness Club™ can help! Developed by medical doctors, the Whole Foods Market® Wellness Club™ will feature courses and lectures, inspirational and informative skill-building classes, supper clubs and special events, coaching and support, and a network of local businesses (yoga, fitness, spa holistic care.)

The Why’s and the How’s of Healthy Eating From the Wellness Club™

It’s important for all of us to understand the “why” and benefits of a plant-strong, whole food, healthy fat, nutrient-dense diet. But, knowing why without knowing how doesn’t get us very far, does it? There are thousands of articles all over the web explaining how to eat healthier and why we should. But the truly amazing and helpful thing about Whole Foods approach to healthier eating is that their new program offers you the how: the practical tools, cooking techniques and recipes to ensure that your new healthier lifestyle is sustainable. Founded on in-depth medical and nutritional research the Wellness Club™ is intended to support the transition to a healthier lifestyle.


Wellness Club™ Membership Includes:

• 10% Discount on a wide variety of select healthier foods throughout the store

• Unlimited classes in cooking, nutrition, fitness & healthier lifestyle choices

• Breakfast and Supper Club discount

• $5 Discount on Yoga classes (normally $15)

• A $15 discount on one-hour table massages (limit 4 per month) regularly $80 in the Wellness Club™

• Access to a growing network of local businesses that promote health and well-being and provide additional benefits to Wellness Club™ members

• Private Coaching and Cooking Instruction discount

• Free cooking demos

• Free Nutrition 101 classes

Check out the new Wellness Club™ website for details on how you can become a Wellness Club™ member and start your new journey to a healthier lifestyle…with your friends at Whole Foods and Working Well™ Massage!

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Relaxing massage at Whole Foods Market's new Wellness Club in Lincoln Park

By Sue Shekut, Owner, Working Well Massage, Licensed Massage Therapist, Certified Wellness Coach, ACSM Personal Trainer

For the past ten years, Working Well Massage has provided quality massage services to Chicago area companies, schools, residents and shoppers at Whole Foods Markets. Now we are bringing our highly skilled massage therapists to Whole Foods Market’s new Wellness Club inside the Lincoln Park location!

Starting in September, 2011, Working Well Massage will offer hour-long massages (Deep tissue, Swedish and Sports massages) on a massage table verses on a massage chair. We have assembled some of the best massage therapists in the city of Chicago to offer our clients a relaxing therapeutic experience…in a Whole Foods Market Wellness Club!  Clients will be able to receive a great table massage–either at our chair massage station or in the Massage Room at the new Wellness Club–and then grocery shop. And since the Wellness Club will also be offering yoga and fitness classes our clients can get a massage before or after they workout!

More info to come about the Wellness Club, the massage services offered at Whole Foods Market and details on scheduling your table massage with Working Well Massage soon!

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